ANALISIS BAURAN PEMASARAN JASA YANG DIPERTIMBANGKAN KONSUMEN DALA M MEMILIH JASA PENCUCIAN MOBIL(Studi Pada CV. Al. Kahfi Malang)
| Main Author: | NIA x, OCTAVIANA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/8779/1/ANALISIS_BAURAN_PEMASARAN_JASA_YANG_DIPERTIMBANGKANKONSUMEN_DALA_M_MEMILIH_JASA_PENCUCIAN_MOBIL.pdf http://eprints.umm.ac.id/8779/ |
Daftar Isi:
- Situation represent event where happened tendency of make-up of share prices. While bearish situation, on the contrary, that is happened tendency of degradation of stocks market price. One of method to know reaction of market is seen market behaviour which is used Some specific variables of company assumed to determine level of abnormal return is size, growth, and company risk. Growth measurement which used is growth of sale, growth of market value or profit divided with book value. Furthermore, risk measurement which is generally used is leverage that is total liabilities divided totally ekuitas (Jogiyanto, 1998:368). The purpose of this research is to know about Abnormal Return and Trading Volume of Activity Share Company of low risk and high moment risk period of bearish and to know difference of stocks market Reaction Company of low risk and high risk. The method of analyze data that used is statistical analysis was conducted with analyzing data by using t-test and independent samples t-test in CV. AL KAHFI. The finding showed that independent sample t-test of each company of low risk which is grouped in group 1 is 0,000142. While high risk company which is grouped in group 2 has 0,0386. At the (time) of bearish abnormal return, low risk company showed 0,000142, while high risk company showed value 0,0386. This matter indicates that at period of bearish abnormal return of low risk company is lower than high risk company. In short, abnormal return of high risk company is higher than abnormal return of low risk. And independent sample t-test of each low risk company which is grouped in group 1 has 1,330856, while high risk company which is grouped in group 2 has 1,352294. At the time of TVA bearish of low risk showed value 1,330856, while high risk company showed value 1,352294. It showed that at period of TVA bearish of low risk is lower than trading volume of activity of high risk company.