ANALISIS PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR BEKAS. ( STUDI PADA MASHURI MOTOR PASURUAN )
Daftar Isi:
- The purpose of this study was to analyze the effect of price, product quality and service quality on the decision to purchase a used motorcycle at Mashuri Motor Pasuruan. The analytical tool used in this study is multiple linear regression with the help of SPSS v.24 sample determination system with 100 respondents and purposive sampling technique where the respondent is determined by certain criteria. Based on the results of multiple linear regression analysis, based on the F test it can be seen that simultaneously the price variables, product quality and service quality affect the purchasing decision, while partially the price and product quality affect the purchase decision, and service quality partially does not affect the decision purchase.