PERBAIKAN KUALITAS PRODUK LAYANAN GRAPARI TELKOMSEL MAKASSAR MENGGUNAKAN SERVICE QUALITY (SERVQUAL) DAN POTENTIAL GAIN CUSTOMER VALUE (PGCV)
| Main Author: | Ardian Saputra, Rizky |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/56822/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/56822/2/BAB%201.pdf http://eprints.umm.ac.id/56822/3/BAB%202%20.pdf http://eprints.umm.ac.id/56822/4/BAB%203.pdf http://eprints.umm.ac.id/56822/5/BAB%204.pdf http://eprints.umm.ac.id/56822/6/BAB%205.pdf http://eprints.umm.ac.id/56822/7/BAB%206%20.pdf http://eprints.umm.ac.id/56822/8/LAMPIRAN.pdf http://eprints.umm.ac.id/56822/ |
Daftar Isi:
- Service to customers is one of the main factors to improve the quality of services. The number of competitors in the field of services, the company must be able to provide good quality service in order to meet customer expectations. Therefore, there is a need for customer reviews to improve the service quality of the company. This research uses Servqual and PGCV methods. The function of the method is to find out the perceptions and expectations as well as customer needs and priority improvements related to the services provided. Based on the results of the study showed 7 attributes that need to be improved quality of service