PENGARUH PERSEPSI HARGA DAN PERSEPSI MEREK TERHADAP MINAT BELI ULANG DENGAN PERSEPSI NILAI SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Smartphone Samsung Galaxy)
| Main Author: | Afandhy, Afandhy |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/55888/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/55888/43/BAB%201.pdf http://eprints.umm.ac.id/55888/3/BAB%202.pdf http://eprints.umm.ac.id/55888/4/BAB%203.pdf http://eprints.umm.ac.id/55888/5/BAB%204.pdf http://eprints.umm.ac.id/55888/6/BAB%205.pdf http://eprints.umm.ac.id/55888/7/LAMPIRAN.pdf http://eprints.umm.ac.id/55888/ |
Daftar Isi:
- The case of overheating and the explosion of Samsung cell phone batteries is an example of a serious negative incident that could threaten brand reputation and product repurchase interest. Consumer repurchase interest depends on consumer behavior, especially consumer perceptions in responding to the incident. The purpose of this study was to determine the effect of perceived price, perceived brand on repurchase intention mediated by perceived value. Data was collected through a questionnaire and analyzed using SPSS 24.0. Based on the results of the study it can be seen that the perceived price affects the perceived value with a significance of 0,000, and perceived brand influences the perceived value with a significance of 0,000. Perceived price does not influence the repurchase intention directly with a significant 0.335, perceived brand influences the repurchase intention directly significantly 0.013, perceived value influences the repurchase intention with a significance value of 0,000. Perceived value can mediate the relationship between perceived price of repurchase intention. Perceived value can mediate the relationship between perceived brand of repurchase intention.