PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK POCARI SWEAT (Studi Pada Pengunjung Pantai Gemah, Tulungagung)
| Main Author: | Izam, Muhamad Syahrul |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/55641/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/55641/2/BAB%20I.pdf http://eprints.umm.ac.id/55641/3/BAB%20II.pdf http://eprints.umm.ac.id/55641/4/BAB%20III.pdf http://eprints.umm.ac.id/55641/5/BAB%20IV.pdf http://eprints.umm.ac.id/55641/6/BAB%20V.pdf http://eprints.umm.ac.id/55641/7/LAMPIRAN.pdf http://eprints.umm.ac.id/55641/ |
Daftar Isi:
- This research aims to oobtain tested about Simultaneous effect of advertising and brand image on the purchase decision of Pocari Sweat isotonic drink products at Gemah Tulungagung. Partial effect of advertising and brand image on consumer purchasing decisions of Pocari Sweat. The dependent variable in this study was the purchase decision, while the independent variables in this study were advertising and brand image. The type of data in this study is quantitative data. Data were collected by questionnaire method, then analyzed by multiple linier regression. The result showed there was a positive and significant simultaneous effect of advertising and brand image on purchasing decision, there was a positive and partially significant effect of advertising and brand image on the decision to purchase Pocari Sweat drinks at Gemah Tulungagung beach.