PENGARUH PRODUK BERLABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN PERSEPSI KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Swalayan Lai lai di Kota Malang)
| Main Author: | Gady, Syarif |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/53744/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/53744/2/BAB%20I.pdf http://eprints.umm.ac.id/53744/3/BAB%20II.pdf http://eprints.umm.ac.id/53744/4/BAB%20III.pdf http://eprints.umm.ac.id/53744/5/BAB%20IV.pdf http://eprints.umm.ac.id/53744/6/BAB%20V.pdf http://eprints.umm.ac.id/53744/7/LAMPIRAN.pdf http://eprints.umm.ac.id/53744/ |
Daftar Isi:
- This study aims to determine the effect of halal-labeled products that are also provided with non-halal products by looking at consumer perceptions regarding this in consumer repurchases at Lai Lai supermarkets. This type of research is quantitative research. The sample in this study were 100 respondents. The sampling technique uses convenience sampling. Data collection techniques using questionnaires. The analytical tool used is classic assumption and path analysis. The results of classical assumptions indicate that all product residues labeled halal, consumer perceptions and repurchase decisions are in the normal line and have similar variants. The results of path analysis show that consumer perceptions are proven to mediate the relationship of products labeled halal to repurchase decisions. The hypothesis testing uses the t test and Sobel. The t-test results show that there is no significant positive effect between halal-labeled products and repurchase decisions. The t-test results show that there is a significant positive effect between products labeled halal and consumer perceptions. The results of the t test show that there is a significant positive effect between consumer perceptions and the repurchase decision. The Sobel test results show that there is a significant positive effect on consumer perceptions mediating halal labeled products with repeat purchase decisions.