ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP PILIHAN MEREK SEPEDA MOTOR JENIS MATIC MIO (Studi Pada Mahasiswa Universitas Muhammadiyah Malang Kampus III)
| Main Author: | MULTAZAM, ABDUL HAQQI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2010
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/4916/1/c.pdf http://eprints.umm.ac.id/4916/ |
Daftar Isi:
- This research is applied research with the title "Effect Analysis of Marketing Mix Of Options Brand Type Motorcycle Brands Matic Mio (Studies in Student Muhammadiyah University of Malang Campus III). The research objective was to identify significant influences of marketing mix variables on brand choice Motorcycles matic Type Mio brand and to know varaiabel dominate the choice of brand Motorcycles Types Matic Mio brand. The analysis tool used is logistic regression analysis. The analysis tools to predict and influence the relationship problems. Influence in the logistic regression relationship is a relationship where the dependent variable influence nominal scale variable. Results of logistic regression analysis showed that there was a significant influence of marketing mix variables on brand choice brand of motorcycle types Mio matic on-campus students at the University of Muhammadiyah Malang III, thus Hypothesis I in this study received. Results of logistic regression analysis also showed that the variable rates give the dominant influence on the choice of type of motorcycle brands on the Mio brand matic students Muhammadiyah University of Malang Campus III. It was indicated by partial correlation number (R) is large compared to most other variables. Thus Hipoteisis II in this study was rejected.