PENGARUH KEPERCAYAAN MEREK, HARGA DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA YARIS DI AUTO 2000 KENJERAN SURABAYA
| Main Author: | Hamidi, Hamidi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/48871/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/48871/2/BAB%20I.pdf http://eprints.umm.ac.id/48871/3/BAB%20II.pdf http://eprints.umm.ac.id/48871/4/BAB%20III.pdf http://eprints.umm.ac.id/48871/5/BAB%20IV.pdf http://eprints.umm.ac.id/48871/6/BAB%20V.pdf http://eprints.umm.ac.id/48871/7/LAMPIRAN.pdf http://eprints.umm.ac.id/48871/ |
Daftar Isi:
- This study aims to find out the effect of brand trust, price and after sales service toward buying decision of Toyota Yaris at Kenjeran Surabaya partially. This study is quantitative stud. Population of this study is consumer who have made a purchase Toyota Yaris at Kenjeran Surabaya. Data was collected using non probability sampling with total sample 100 people. Data collection technique was conducted by using questionnaire. Data analysis technique used multiple linear regression. The result of this study shows that brand trust, price and after sales service partially has significant effect to consumer buying decision. It means that high brand trust, affordable price and good after-sales service it, will be a consideration of consumer in making purchase.