PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN
| Main Author: | Kurniawan, Rado |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/45373/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/45373/2/BAB%20I.pdf http://eprints.umm.ac.id/45373/3/BAB%20II.pdf http://eprints.umm.ac.id/45373/4/BAB%20III.pdf http://eprints.umm.ac.id/45373/5/BAB%20IV.pdf http://eprints.umm.ac.id/45373/6/BAB%20V.pdf http://eprints.umm.ac.id/45373/7/LAMPIRAN.pdf http://eprints.umm.ac.id/45373/ |
Daftar Isi:
- The purpose of the study is to test the quality of service to purchasing decisions; test prices for purchasing decisions; test the effect; examine the dominant influence between service quality and price on purchasing decisions. Data collection method uses a questionnaire. Total sample 90 people taken by purposive sampling. Furthermore, the data were analysed by using a multiple linear regression analysis. The results showed that service quality has a positive and significant effect on purchasing decisions; prices have a positive and significant effect on purchasing decisions; Service quality variables have a dominant influence on purchasing decisions.