PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN
| Main Author: | Kurniawan, Rado |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/45373/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/45373/2/BAB%20I.pdf http://eprints.umm.ac.id/45373/3/BAB%20II.pdf http://eprints.umm.ac.id/45373/4/BAB%20III.pdf http://eprints.umm.ac.id/45373/5/BAB%20IV.pdf http://eprints.umm.ac.id/45373/6/BAB%20V.pdf http://eprints.umm.ac.id/45373/7/LAMPIRAN.pdf http://eprints.umm.ac.id/45373/ |
| ctrlnum |
45373 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.umm.ac.id/45373/</relation><title>PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN</title><creator>Kurniawan, Rado</creator><subject>HB Economic Theory</subject><subject>HD28 Management. Industrial Management</subject><description>The purpose of the study is to test the quality of service to purchasing decisions; test prices for purchasing decisions; test the effect; examine the dominant influence between service quality and price on purchasing decisions. Data collection method uses a questionnaire. Total sample 90 people taken by purposive sampling. Furthermore, the data were analysed by using a multiple linear regression analysis. The results showed that service quality has a positive and significant effect on purchasing decisions; prices have a positive and significant effect on purchasing decisions; Service quality variables have a dominant influence on purchasing decisions.</description><date>2018-11</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/45373/1/PENDAHULUAN.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/45373/2/BAB%20I.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/45373/3/BAB%20II.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/45373/4/BAB%20III.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/45373/5/BAB%20IV.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/45373/6/BAB%20V.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/45373/7/LAMPIRAN.pdf</identifier><identifier> Kurniawan, Rado (2018) PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang. </identifier><recordID>45373</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Kurniawan, Rado |
| title |
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN |
| publishDate |
2018 |
| topic |
HB Economic Theory HD28 Management. Industrial Management |
| url |
http://eprints.umm.ac.id/45373/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/45373/2/BAB%20I.pdf http://eprints.umm.ac.id/45373/3/BAB%20II.pdf http://eprints.umm.ac.id/45373/4/BAB%20III.pdf http://eprints.umm.ac.id/45373/5/BAB%20IV.pdf http://eprints.umm.ac.id/45373/6/BAB%20V.pdf http://eprints.umm.ac.id/45373/7/LAMPIRAN.pdf http://eprints.umm.ac.id/45373/ |
| contents |
The purpose of the study is to test the quality of service to purchasing decisions; test prices for purchasing decisions; test the effect; examine the dominant influence between service quality and price on purchasing decisions. Data collection method uses a questionnaire. Total sample 90 people taken by purposive sampling. Furthermore, the data were analysed by using a multiple linear regression analysis. The results showed that service quality has a positive and significant effect on purchasing decisions; prices have a positive and significant effect on purchasing decisions; Service quality variables have a dominant influence on purchasing decisions. |
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IOS4109.45373 |
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Universitas Muhammadiyah Malang |
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136 |
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library:university library |
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Perpustakaan Universitas Muhammadiyah Malang |
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546 |
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UMM Institutional Repository |
| repository_id |
4109 |
| city |
MALANG |
| province |
JAWA TIMUR |
| repoId |
IOS4109 |
| first_indexed |
2019-05-07T01:47:52Z |
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2019-05-07T01:47:52Z |
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dc |
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1675924510435442688 |
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17.538404 |