PENGARUH TERPAAN IKLAN POND’S FLAWLESS WHITE DI TELEVISI TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK POND’S Studi Pada Siswa Kelas XI MAN Malang
| Main Author: | HANTARASATI, PISA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/4319/1/PENGARUH_TERPAAN_IKLAN_POND.pdf http://eprints.umm.ac.id/4319/ |
Daftar Isi:
- Pond’s Flawless White Advertisement on television is continous advertisement depart on five series which tell about triangle love between all of three person on that story. There is competition between the two main actris to get love from the actor. That advertisement become interesting because the advertisement was packing like the story at television show which has five series, beside that the sinematography and the story also interesting. Based on that fact, the formula of the problem is how big the influence of the repetition of Pond’s Flawless White advertisement on television to buying decision student of grade XI MAN Malang I. The theory that used on this research is repetition theory and AIDDA theory. Repetition theory is assumed that if the advertisement maker success so the repetition will get the public with make the recognition of product, the deferent of the product with it’s rival, and involve the public to make the meaning of the advertisement. AIDDA assumed the efek can happened through atention, interest, desire of the advertisement, decision, and action. All of the theory assumed that advertisement make awareness of needed and change it to action to buy the product. This research is survey research. The sample in this research is 128 person, the sampling technique is simple random sampling. The collect file technique is use questioner for analise technique use simple linier regression. The result of this research is the influences of repetition of Pond’s Flawless White on television with buying decision to buy Pond’s product is 0,553 and place on the strong range. And the influences of repetition of Pond’s Flawless White on television can influence buying decision to buy Pond’s product is 30,6% and the rest is influences by another variable. So there is conclusion that the advertisemen of Pond’s Flawless White on television can be use for promotion and marketing Pond’s product.