PENGARUH PERSEPSI KUALITAS, MOTIVASI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KOSTUM OLAH RAGA MEREK NIKE (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadyah Malang)
| Main Author: | Mahmud, Mahmud |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/41616/1/PANDAHULUAN.pdf http://eprints.umm.ac.id/41616/2/BAB%20I.pdf http://eprints.umm.ac.id/41616/3/BAB%20II.pdf http://eprints.umm.ac.id/41616/4/BAB%20III.pdf http://eprints.umm.ac.id/41616/5/BAB%20IV.pdf http://eprints.umm.ac.id/41616/6/BAB%20V.pdf http://eprints.umm.ac.id/41616/7/LAMPIRAN.pdf http://eprints.umm.ac.id/41616/ |
Daftar Isi:
- The purpose of the study 1) To determine the influence of consumer motivation to the purchase decision Nike brand costume 2) To determine the effect of quality perception of the purchase decision Nike brand sports costumes. 3) To know the influence of consumer attitudes toward the purchase decision of Nike brand sports costume. 4) To know the influence of motivation, perception, and consumer attitude together to purchase decision of Nike brand sports costume and 5) To know the influence of the most dominant variable to purchase decision of Nike brand sports costume. The type of research used in this study is explanatory research (explanatory research). The samples used in this study were students of the Faculty of Economics and Business, University of Muhammadiyah Malang, judgmental sampling with the number of respondents as much as 100 respondents. Based on the results of research and discussion that has been done then can be drawn conclusion as follows: 1) Consumer motivation affect the purchase decision costume brand Nike.2) Perception effect on the purchase decision Nike brand sports costumes. 3) Consumer attitudes affect the purchasing decision of brand costumes Nike brand. Motivation, perception, and consumer attitudes affect together the purchase decisions of Nike brand sports costumes and attitudes have the most dominant influence on the purchase decisions of Nike brand sports costumes.