ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN (Studi Konsumen yang melakukan pembatalan orderan pada PT Oklat Ojek)
| Main Author: | Kuddah, Abdullah Muhammad |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/41445/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/41445/2/BAB%20I.pdf http://eprints.umm.ac.id/41445/3/BAB%20II.pdf http://eprints.umm.ac.id/41445/4/BAB%20III.pdf http://eprints.umm.ac.id/41445/5/BAB%20IV.pdf http://eprints.umm.ac.id/41445/6/BAB%20V.pdf http://eprints.umm.ac.id/41445/7/LAMPIRAN.pdf http://eprints.umm.ac.id/41445/ |
Daftar Isi:
- Oklat (Ojek online) is one of the emerging online transportation services business in Malang. As a new comer, Oklat must have an effective and innovative marketing strategy to obtain and retain consumers in order to prevent order cancelation. The purpose of this study is to identify and analyze the factors that affect consumer decision making on cancelation of Oklat. The sampling method which used in this research is probability sampling technique. The number of samples used in this study are 100 consumers who have ever canceled order on Oklat by using a questionnaire. Data were analyzed using factor analysis with the help of SPSS 21 software. The results of this study indicate, there are 4 factors that influence consumers in order cancellation on Oklat. The service quality factor has a data diversity of 33,572%, the situation factor has a data diversity of 13,627%, the location factor has a data diversity of 10,492%, and personality factor has a data diversity of 7,700%. The dominant factor in ordering cancellation is the quality of service that has a data diversity of 33,572%.