Aktivitas Komunikasi Pemasaran Dalam Meningkatkan Jumlah Pengunjung ( Study Pada Divisi Marketing Objek Wisata Hawai Waterpark Malang)
| Main Author: | Mardani, Desy Ika |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/41007/1/PENDAHULUAN.pdf http://eprints.umm.ac.id/41007/2/BAB%20I.pdf http://eprints.umm.ac.id/41007/3/BAB%20II.pdf http://eprints.umm.ac.id/41007/4/BAB%20III.pdf http://eprints.umm.ac.id/41007/5/BAB%20IV.pdf http://eprints.umm.ac.id/41007/6/BAB%20V.pdf http://eprints.umm.ac.id/41007/7/BAB%20VI.pdf http://eprints.umm.ac.id/41007/8/LAMPIRAN.pdf http://eprints.umm.ac.id/41007/ |
Daftar Isi:
- In the era of globalization activity each company, in the tourism sector also experienced a very sharp competition. Thus, there should have been marketing communication strategy as quality product, place, distribution and promotion. One that is developing attention in the tourism sector is Malang city. Based on the researchers observation, in Malang regency there is one of the tourist site that began to be one option for tourists or visitors thet is Hawai Waterpark Malang. This research used qualitative approach, a qualitative research is a research procedure that produces the descriptive data. The data collection techniques are Observation, Interview and Documentation. The research result indicates that Hawaii Waterpark Malang has conducted six marketing communications mix as much as possible, starting from personal selling that comes directly to the segments that have been determined to provide product introduction. Then, advertising is done by maximizing all media both social media to mainstream media (print, electronic, and online). Promotion is done by approaching various segment especially on group and regular segments, by giving discounts. Sponsorship is implemented by cooperation with various vendors, including banking and culinary. Publications are almost identical to advertising that utilizes medias that can be used for publication, and the last is a communication on the spot that is designing various angles Hawai Waterpark with interesting posters.