PENGARUH KUALITAS PRODUK, HARGA, KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN KARTU IM3 (Studi Pada Siswa-Siswi di SMA Muhammadiyah 3 Batu)
| Main Author: | Dewantara, Alif |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20373/1/jiptummpp-gdl-alifdewant-36408-1-pendahul-n.pdf http://eprints.umm.ac.id/20373/2/jiptummpp-gdl-alifdewant-36408-2-bab1.pdf http://eprints.umm.ac.id/20373/3/jiptummpp-gdl-alifdewant-36408-3-bab2.pdf http://eprints.umm.ac.id/20373/ |
| ctrlnum |
20373 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.umm.ac.id/20373/</relation><title>PENGARUH KUALITAS PRODUK, HARGA, KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN KARTU IM3 (Studi Pada Siswa-Siswi di SMA Muhammadiyah 3 Batu)</title><creator>Dewantara, Alif</creator><subject>H Social Sciences (General)</subject><subject>HB Economic Theory</subject><description>The purpose of this research is for to know the effect of product quality and price to costumer satisfaction and for to know the effect satisfaction to costumer loyalty analysis device used in this study using path analysis

Respondent in this research is students in Muhammadiyah Senior High School 3 batu who use IM3. Criteria for making the respondent were selected using purposive sampling where sampling is based on the above considerations in accordance with the criteria that the student in class X, XII, XII are still using IM3 card. By taking a sample size 65 respondents.the result from this research is variabel product quality, price to effect significant to costumer satisfaction is variabel intervening.and third variabel product quality, price and costumer satisfaction effect significant to costumer loyalty. Price have to effect significant biggest because,segment this research is students that habbits choice achived price and same with of product quality that be given

Suggestions submitted on this research is the company is able to provide good quality product, at a price that is appropriate given that will impact costumer satisfaction and if the costumer is satisfied with the IM3 products they will tend loyal to IM3 products</description><date>2014-08-18</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/20373/1/jiptummpp-gdl-alifdewant-36408-1-pendahul-n.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/20373/2/jiptummpp-gdl-alifdewant-36408-2-bab1.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/20373/3/jiptummpp-gdl-alifdewant-36408-3-bab2.pdf</identifier><identifier> Dewantara, Alif (2014) PENGARUH KUALITAS PRODUK, HARGA, KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN KARTU IM3 (Studi Pada Siswa-Siswi di SMA Muhammadiyah 3 Batu). Other thesis, University of Muhammadiyah Malang. </identifier><recordID>20373</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Dewantara, Alif |
| title |
PENGARUH KUALITAS PRODUK, HARGA, KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN KARTU IM3 (Studi Pada Siswa-Siswi di SMA Muhammadiyah 3 Batu) |
| publishDate |
2014 |
| topic |
H Social Sciences (General) HB Economic Theory |
| url |
http://eprints.umm.ac.id/20373/1/jiptummpp-gdl-alifdewant-36408-1-pendahul-n.pdf http://eprints.umm.ac.id/20373/2/jiptummpp-gdl-alifdewant-36408-2-bab1.pdf http://eprints.umm.ac.id/20373/3/jiptummpp-gdl-alifdewant-36408-3-bab2.pdf http://eprints.umm.ac.id/20373/ |
| contents |
The purpose of this research is for to know the effect of product quality and price to costumer satisfaction and for to know the effect satisfaction to costumer loyalty analysis device used in this study using path analysis
Respondent in this research is students in Muhammadiyah Senior High School 3 batu who use IM3. Criteria for making the respondent were selected using purposive sampling where sampling is based on the above considerations in accordance with the criteria that the student in class X, XII, XII are still using IM3 card. By taking a sample size 65 respondents.the result from this research is variabel product quality, price to effect significant to costumer satisfaction is variabel intervening.and third variabel product quality, price and costumer satisfaction effect significant to costumer loyalty. Price have to effect significant biggest because,segment this research is students that habbits choice achived price and same with of product quality that be given
Suggestions submitted on this research is the company is able to provide good quality product, at a price that is appropriate given that will impact costumer satisfaction and if the costumer is satisfied with the IM3 products they will tend loyal to IM3 products |
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IOS4109.20373 |
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Universitas Muhammadiyah Malang |
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136 |
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library:university library |
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Perpustakaan Universitas Muhammadiyah Malang |
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546 |
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UMM Institutional Repository |
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MALANG |
| province |
JAWA TIMUR |
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2017-03-21T02:44:50Z |
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2017-03-21T02:44:50Z |
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dc |
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1675924285531619328 |
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17.538404 |