ANALISIS IKLAN TELEVISI DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER IM3 (Studi Pada Remaja Perumahan Bedali Indah Pengguna Kartu Seluler IM3)
| Main Author: | Prasetya, Dhean Eka |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20287/1/jiptummpp-gdl-dheanekapr-33291-1-pendahul-n.pdf http://eprints.umm.ac.id/20287/2/jiptummpp-gdl-dheanekapr-33291-2-babi.pdf http://eprints.umm.ac.id/20287/3/jiptummpp-gdl-dheanekapr-33291-3-babii.pdf http://eprints.umm.ac.id/20287/ |
Daftar Isi:
- The purpose of this study are: 1) To analyze the effect of television advertising and sales promotions on mobile IM3 card purchase decisions and, 2) To analyze which variable are dominant among the most influential television advertising and sales promotions on mobile card purchase decisions IM3 card. Type of research is a type of descriptive research aims to describe the main functions of the market. Housing research sites located in Bedali Indah. Source of data used are primary data obtained from the results kuesoner distributed to respondents. Through kuesoner which contains questions relating to variable telivisi advertising, sales promotion, and purchase decision. Test equipment used instrument is the classical assumption. Analysis tool used is multiple linear regression, t test and f. Based on the results of multiple linear regression analysis of the results obtained is variable television advertising and sales promotion jointly influence on purchase decisions IM3 card. And television advertising are the dominant influence on the purchase decision, it can be seen from the significantly higher level than a sales pitch that is not significant. Suggestions can be submitted in this study, the company should continue to maintain that television advertising more attractive as possible to attract more consumers to use the card IM3.