PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PENGUNJUNG TAMAN WISATA PAGGORA DI KEDIRI
| Main Author: | Waluyo, M |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20209/1/jiptummpp-gdl-mwaluyo086-31416-1-pendahul-n.pdf http://eprints.umm.ac.id/20209/2/jiptummpp-gdl-mwaluyo086-31416-2-babi.pdf http://eprints.umm.ac.id/20209/3/jiptummpp-gdl-mwaluyo086-31416-3-babii.pdf http://eprints.umm.ac.id/20209/ |
Daftar Isi:
- This research have purpose to analyze the influence of experience grid are strategic experience modules and experience providers in experiential marketing, to the Taman Wisata Paggora customer satisfation. The data were collected through a questionnaire to 102 respondents customers of Taman Wisata Paggora in Kediri by using the judgmental sampling method. By using F test, showed that strategic experience modules and the experience providers shown to significantly affect the Customer satisfaction (Y). By t test, can be determined through testing that the strategic experience modules and the experience providers, have a significant effect on customer satisfaction.