ATRIBUT-ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN KERIPIK MAICIH DI KOTA MALANG
| Main Author: | FIRDAUS, MUHAMMAD AINUL |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20201/1/jiptummpp-gdl-muhammadai-31850-1-pendahul-n.pdf http://eprints.umm.ac.id/20201/2/jiptummpp-gdl-muhammadai-31850-2-babi.pdf http://eprints.umm.ac.id/20201/3/jiptummpp-gdl-muhammadai-31850-3-babii.pdf http://eprints.umm.ac.id/20201/ |
Daftar Isi:
- The purpose of this study to determine the product attributes that consumers consider the purchase of chips Maicih in Malang. Data was collected through questionnaire method against 110 respondents buyers chips Maicih in Malang were taken using a Likert scale. Analysis of the data using factor analysis method, showed variable quality, packaging and collateral becomes a major factor in purchasing decisions by consumers Maicih chips in Malang.