ATRIBUT-ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN KERIPIK MAICIH DI KOTA MALANG
| Main Author: | FIRDAUS, MUHAMMAD AINUL |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
|
| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20201/1/jiptummpp-gdl-muhammadai-31850-1-pendahul-n.pdf http://eprints.umm.ac.id/20201/2/jiptummpp-gdl-muhammadai-31850-2-babi.pdf http://eprints.umm.ac.id/20201/3/jiptummpp-gdl-muhammadai-31850-3-babii.pdf http://eprints.umm.ac.id/20201/ |
| ctrlnum |
20201 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.umm.ac.id/20201/</relation><title>ATRIBUT-ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN KERIPIK MAICIH DI KOTA MALANG</title><creator>FIRDAUS, MUHAMMAD AINUL</creator><subject>HB Economic Theory</subject><subject>HC Economic History and Conditions</subject><description>The purpose of this study to determine the product attributes that consumers consider the purchase of chips Maicih in Malang. Data was collected through questionnaire method against 110 respondents buyers chips Maicih in Malang were taken using a Likert scale. Analysis of the data using factor analysis method, showed variable quality, packaging and collateral becomes a major factor in purchasing decisions by consumers Maicih chips in Malang.</description><date>2013-06-04</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/20201/1/jiptummpp-gdl-muhammadai-31850-1-pendahul-n.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/20201/2/jiptummpp-gdl-muhammadai-31850-2-babi.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/20201/3/jiptummpp-gdl-muhammadai-31850-3-babii.pdf</identifier><identifier> FIRDAUS, MUHAMMAD AINUL (2013) ATRIBUT-ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN KERIPIK MAICIH DI KOTA MALANG. Other thesis, University of Muhammadiyah Malang. </identifier><recordID>20201</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
FIRDAUS, MUHAMMAD AINUL |
| title |
ATRIBUT-ATRIBUT PRODUK YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN KERIPIK MAICIH DI KOTA MALANG |
| publishDate |
2013 |
| topic |
HB Economic Theory HC Economic History and Conditions |
| url |
http://eprints.umm.ac.id/20201/1/jiptummpp-gdl-muhammadai-31850-1-pendahul-n.pdf http://eprints.umm.ac.id/20201/2/jiptummpp-gdl-muhammadai-31850-2-babi.pdf http://eprints.umm.ac.id/20201/3/jiptummpp-gdl-muhammadai-31850-3-babii.pdf http://eprints.umm.ac.id/20201/ |
| contents |
The purpose of this study to determine the product attributes that consumers consider the purchase of chips Maicih in Malang. Data was collected through questionnaire method against 110 respondents buyers chips Maicih in Malang were taken using a Likert scale. Analysis of the data using factor analysis method, showed variable quality, packaging and collateral becomes a major factor in purchasing decisions by consumers Maicih chips in Malang. |
| id |
IOS4109.20201 |
| institution |
Universitas Muhammadiyah Malang |
| institution_id |
136 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Muhammadiyah Malang |
| library_id |
546 |
| collection |
UMM Institutional Repository |
| repository_id |
4109 |
| city |
MALANG |
| province |
JAWA TIMUR |
| repoId |
IOS4109 |
| first_indexed |
2017-03-21T02:44:47Z |
| last_indexed |
2017-03-21T02:44:47Z |
| recordtype |
dc |
| _version_ |
1675924284756721664 |
| score |
17.538404 |