ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MELAKUKAN BRAND SWITCHING PRODUK SABUN MANDI (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Malang)
| Main Author: | Atminto, Bagus Triyo |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20175/1/jiptummpp-gdl-bagustriyo-32767-1-pendahul-n.pdf http://eprints.umm.ac.id/20175/2/jiptummpp-gdl-bagustriyo-32767-2-babi.pdf http://eprints.umm.ac.id/20175/3/jiptummpp-gdl-bagustriyo-32767-3-babii.pdf http://eprints.umm.ac.id/20175/ |
Daftar Isi:
- The purpose of research is done as follows: 1) To determine the factors that consumers consider in making soap brand switching products and 2) to determine the factors that consumers consider in making soap brand switching products. The analytical tool used in this research is by using factor analysis. Based on the results of research and discussion that has been done, it can be concluded that there are seven (7) factors that consumers consider in making soap brand switching products. These factors include compatibility with the mood / mood, product conformity to expectations, the information on the product, consumer knowledge of the product, promotion, product variety and the unwillingness of the product. The factors that most consumers consider in making soap brand switching products is compatibility factor with mood / mood. Based on the conclusion of the research proposed some suggestions that the company should keep the product variants that consumers can choose according to your specifications and desired expectations. Provide assurance that the products offered are always available, and preserve the quality of the product so that the consumer will get the ease of the buying process will be done and it is easier to induce a feeling of surprise. The latter is expected the company always seeks to innovate and maintain continuity of communications products that customer satisfaction can be realized.