ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN SPEEDY (Studi di Kecamatan DAU Kota Malang)
| Main Author: | ANDINI, ANDINI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/20099/1/jiptummpp-gdl-andini0861-31098-1-pendahul-n.pdf http://eprints.umm.ac.id/20099/2/jiptummpp-gdl-andini0861-31098-2-babi.pdf http://eprints.umm.ac.id/20099/3/jiptummpp-gdl-andini0861-31098-3-babii.pdf http://eprints.umm.ac.id/20099/ |
Daftar Isi:
- The purpose of the research is aimed to determine the factors that consumers take in making purchasing decisions toward Speedyproduct, and also to determine which factors are most dominant that attract them to purchase Speedy product. The analytical tool used in this research is factor analysis. Based on the results of data analysis, it can be seen that the factors consumers take in making purchasing decisions toward Speedyproduct consists of several factors including exciting advertisement, product promotion, product assurance, access, price and discount. Based on eigenvalue then it can be concluded that a dominant factor in the purchasing decision is the facility provided by the Speedy product. Based on the conclusion of the research, it is supposed to propose some suggestions for the companythat are; increasing the intensity of promotional activities particularly through electronic media, paying attention to the quality of the network so that the process of internet access made use by consumers is maximallyin high satisfaction, and varying package offers in order to reach all social level ability.