PENGARUH HARGA TERHADAP IMAGE DAN KEPUTUSAN PEMBELIAN HANDPHONE NEXIAN (Studi di Kecamatan Gondanglegi Kabupaten Malang)
| Main Author: | FAISOL, FAISOL |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/19485/ |
Daftar Isi:
- This watchfulness aim is that is a) to detects price influence magnitude and image towards decision buys brand china handphone product nexian. b) to detect between price and image the influence strongest towards decision buys brand china handphone product nexian. Analyzer that used in this watchfulness that is by using scale distance analysis and doubled linear regression. Based on watchfulness result and discussion that done so can be taken conclusion ahwa price variable and influential image towards decision buys brand china handphone product nexian. based on regression coefficient comparison result (b) price variable (x1) and image (x2), knowable that has dominant influence towards decision buy product handphone china brand nexian.