PROSEDUR PEMBUKAAN REKENING DAN STRATEGI PEMASARAN PRODUK TABUNGAN BRITAMA JUNIO PADA BANK RAKYAT INDONESIA KCP LAWANG

Main Author: FALCON PRAYITNO, NIKITA PROBOWATI
Format: Thesis NonPeerReviewed
Terbitan: , 2014
Subjects:
Online Access: http://eprints.umm.ac.id/18586/
Daftar Isi:
  • In this thesis, conduct research at Bank Rakyat Indonesia KCP Lawang. Authors take the title " Prosedur Pembukaan Rekening Dan Strategi Pemasaran Tabungan Britama Junio Pada Bank Rakyat Indonesia KCP Lawang " The purpose of this study was to determine the account opening procedures and marketing strategies as well as the savings Junio facility provided by Bank Rakyat Indonesia to customers. Type of data used is descriptive qualitative, which is a technique that is done by exposing and reporting of an object or event as adannya, so it will get a clear picture. Source of data used is the direct interviews and handwritten by the author and some of the documents related to the study obtained from the research. The results of this study concluded that Britama Savings Bank Rakyat Indonesia Junio at KCP Lawang is a type of savings for the remission of children at any time and not be restricted throughout the balance of uptake sufficient and meets the requirements specified