HUBUNGAN ANTARA PERSEPSI PROMOSI PENJUALAN “UNDIAN BERHADIAH” DENGAN KEPUTUSAN MEMBELI PADA KONSUMEN PASAR SWALAYAN

Main Author: ONTOSENO, RP ACHMAD ICKBAL
Format: Thesis NonPeerReviewed Book
Bahasa: eng
Terbitan: , 2006
Subjects:
Online Access: http://eprints.umm.ac.id/13028/1/HUBUNGAN_ANTARA_PERSEPSI_PROMOSI_PENJUALAN.pdf
http://eprints.umm.ac.id/13028/
ctrlnum 13028
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.umm.ac.id/13028/</relation><title>HUBUNGAN ANTARA PERSEPSI PROMOSI PENJUALAN &#x201C;UNDIAN BERHADIAH&#x201D; DENGAN KEPUTUSAN MEMBELI PADA KONSUMEN PASAR SWALAYAN</title><creator>ONTOSENO, RP ACHMAD ICKBAL</creator><subject>BF Psychology</subject><description>Environmental changes always occur constantly in the process of development of a State, also affect its economic governance. One of the changes is the increasing number of supermarkets that shifts the traditional market. Increased levels of consumer decision because shopping at the supermarket is more practical. Many supermarkets are actively promoting sales to the face of competition in influencing consumer decisions. This study aims to determine the relationship between perceptions of sales promotions "on the decision to buy lottery. The hypothesis posed is no relationship between perceptions of sales promotions "lottery" with&#xD; consumer buying decisions. Research conducted on 19-22 June 2006. consumer research subject is Tom &amp; Jerry supermarkets as much as 70 people. The method of incidental taking samples using random sampling techniques. Data obtained using (1) perception scale sales promotion (2) scale buying decisions. Test the validity of using the product moment. Validity index (1) to scale sales promotion perceptions of 0.673 s / d 0.805 and 0.775 scale buying decisions s / d 0.649. The data were processed using correlation analysis with r = 0.508 and p = 0.000 at significance level of 5% and 25.8% have a relationship (r &#xB2; = 0.258) while the remaining 74.2% influenced by other variables not studied. Based on the research there is a very significant relationship between perceptions of sales promotions "lottery" with the decision to buy. Based on the above results it can be concluded that the more positive consumer perceptions of sales promotions "lottery" higher consumer buying decisions.</description><date>2006</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://eprints.umm.ac.id/13028/1/HUBUNGAN_ANTARA_PERSEPSI_PROMOSI_PENJUALAN.pdf</identifier><identifier> ONTOSENO, RP ACHMAD ICKBAL (2006) HUBUNGAN ANTARA PERSEPSI PROMOSI PENJUALAN &#x201C;UNDIAN BERHADIAH&#x201D; DENGAN KEPUTUSAN MEMBELI PADA KONSUMEN PASAR SWALAYAN. Other thesis, University of Muhammadiyah Malang. </identifier><recordID>13028</recordID></dc>
language eng
format Thesis:Thesis
Thesis
PeerReview:NonPeerReviewed
PeerReview
Book:Book
Book
author ONTOSENO, RP ACHMAD ICKBAL
title HUBUNGAN ANTARA PERSEPSI PROMOSI PENJUALAN “UNDIAN BERHADIAH” DENGAN KEPUTUSAN MEMBELI PADA KONSUMEN PASAR SWALAYAN
publishDate 2006
topic BF Psychology
url http://eprints.umm.ac.id/13028/1/HUBUNGAN_ANTARA_PERSEPSI_PROMOSI_PENJUALAN.pdf
http://eprints.umm.ac.id/13028/
contents Environmental changes always occur constantly in the process of development of a State, also affect its economic governance. One of the changes is the increasing number of supermarkets that shifts the traditional market. Increased levels of consumer decision because shopping at the supermarket is more practical. Many supermarkets are actively promoting sales to the face of competition in influencing consumer decisions. This study aims to determine the relationship between perceptions of sales promotions "on the decision to buy lottery. The hypothesis posed is no relationship between perceptions of sales promotions "lottery" with consumer buying decisions. Research conducted on 19-22 June 2006. consumer research subject is Tom & Jerry supermarkets as much as 70 people. The method of incidental taking samples using random sampling techniques. Data obtained using (1) perception scale sales promotion (2) scale buying decisions. Test the validity of using the product moment. Validity index (1) to scale sales promotion perceptions of 0.673 s / d 0.805 and 0.775 scale buying decisions s / d 0.649. The data were processed using correlation analysis with r = 0.508 and p = 0.000 at significance level of 5% and 25.8% have a relationship (r 2 = 0.258) while the remaining 74.2% influenced by other variables not studied. Based on the research there is a very significant relationship between perceptions of sales promotions "lottery" with the decision to buy. Based on the above results it can be concluded that the more positive consumer perceptions of sales promotions "lottery" higher consumer buying decisions.
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