ANALISIS PERSEPSI KONSUMEN MENGENAI ATRIBUT PRODUK KARTU SELULER PRABAYAR GSM (Studi pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Malang)
| Main Author: | Syaiful, Rahman |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.umm.ac.id/10996/1/ANALISIS_PERSEPSI_KONSUMEN_MENGENAI_ATRIBUT_PRODUK_KARTU_SELULER_PRABAYAR_GSMStudi_pada_Mahasiswa_Fakultas_Ekonomi_Universitas_Muhammadiyah_Malang.pdf http://eprints.umm.ac.id/10996/ |
Daftar Isi:
- The purpose of this research is to know consumer perception about simcard prepaid GSM product attribute which cover SIMPATI, AS, XL BEBAS, MENTARI, and, IM3. The variable that used is brand, product fitur, quality, tidiness, and lable that steming from theory of Fandy Tjiptono (1997; 103-107) and Kotler & Amstrong (354-369). In this research, the method of data analyse is cluster. The result of research is shown that simcard AS 2 cluster. Cluster 1 counted 22 people take a fancy to excellence of simcard product attribute., cluster 2 counted 8 people frown upon excellence of product attribute. Simcard of XL BEBAS 2 cluster. Cluster 1 counted 28 people take a fancy to excellent of product attribute, cluster 2 counted 2 people frown upon product attribute. Simcard SIMPATI 2 cluster. Cluster 1 counted 27 people take a fancy to excellence of simcard product attribute., cluster 2 counted 3 people frown upon excellence of product attribute. Simcard MENTARI 2 cluster. Cluster 1 counted 26 people take a fancy to excellence of simcard product attribute, cluster 2 counted 4 people frown upon excellence of product attribute. Simcard IM3 2 cluster. Cluster 1 counted 22 people take a fancy to excellence of simcard product attribute, cluster 2 counted 8 people frown upon excellence of product attribute.