KAJIAN STRATEGI PENGETAHUAN DAN BlSNlS DALAM UPAYA MENINGKATKAN DAYA SAlNG PT FEDERAL INTERNATIONAL FINANCE CABANG BOGOR
| Main Author: | Permana, Yudi |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Bahasa: | eng |
| Terbitan: |
, 2003
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| Subjects: | |
| Online Access: |
http://repository.sb.ipb.ac.id/874/1/e10-01-yudi-cover.pdf http://repository.sb.ipb.ac.id/874/2/e10-02-yudi-abstrack.pdf http://repository.sb.ipb.ac.id/874/3/e10-03-yudi-ringkasaneksekutif.pdf http://repository.sb.ipb.ac.id/874/4/e10-04-yudi-daftararisi.pdf http://repository.sb.ipb.ac.id/874/5/e10-05-yudi-bab1pendahuluan.pdf http://repository.sb.ipb.ac.id/874/ http://elibrary.mb.ipb.ac.id |
Daftar Isi:
- The aim of this study was to make a suitable alternative strategy for the company to develop its business by (I) Making analyses of internal and external environment factors of Consumer Finance. (2) Making an analysis to determine the company's market position at the moment. (3) Making an appropriate alternative strategy. This study used a descriptive method in the form of case studies to answer the problems the company faced and the strategic plans it made. The instruments used to collect the primary data was obtained from interviews and questionnaires. The instruments to collect the secondary data was obtained from literature studies. The analysis instruments used in this study were vision and mission identification, Competitive Profile analyses, Knowledge Map, IFAS and EFAS matrix analyses, and SWOT matrix. The results of the analyses showed that the company had a strength position in consumer finance especially motorcycle either business or knowledge. SWOT matrix analyses showed that the alternative strategies that could be used by the company to develop its business were market penetrated strategy, keep relationship with dealer, credibility development, brand awareness, intellectual property security awareness, e-workflow, feasibility study of alternative business, business intelligence, enlargement program, knowledge management, SCM/CRM, and acquiring of customer knowledge, and relationship knowledge .