REVITALISASI PRODUK APEL OLAHAN DAN IMPLIKASINYA TERHADAP STRATEGI DAN BAURAN PEMASARAN PT KUSUMA SATRIA DINASASRI WISATAJAYA - MALANG
| Main Author: | Andria, Fredi |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Bahasa: | eng |
| Terbitan: |
, 2001
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| Subjects: | |
| Online Access: |
http://repository.sb.ipb.ac.id/831/1/r18_01-FrediAndria-cover.pdf http://repository.sb.ipb.ac.id/831/2/r18_02-FrediAndria-abstract.pdf http://repository.sb.ipb.ac.id/831/3/r18_03-FrediAndria-ringkasaneksekutif.pdf http://repository.sb.ipb.ac.id/831/4/r18_04-FrediAndria-daftarisi.pdf http://repository.sb.ipb.ac.id/831/5/r18_05-FrediAndria-pendahuluan.pdf http://repository.sb.ipb.ac.id/831/ |
Daftar Isi:
- The purposes of this study are : (1) to analyse the marketing strategy of procesed apple of PT. Kusuma Agrowisata; (2) to analyse the industry competitive's condition of procesed apple that produce by PT Kusuma Agrowisata; and (3) recommended marketing strategy and marketing mix alternatives that should be implement by PT Kusuma Agrowisata in order to achieve their mission - vission. All of these purpose is focus for marketing revitalization for PT Kusuma Agrowisata. This study uses industry competition analysis (Five Force's of Proter) with Delphi Technique and SWOT analysis. A marketing strategy and marketing mix would be formulated for all of procesed apple as a recommendation for PT Kusuma Agrowisata.