REVITALISASI PRODUK APEL OLAHAN DAN IMPLIKASINYA TERHADAP STRATEGI DAN BAURAN PEMASARAN PT KUSUMA SATRIA DINASASRI WISATAJAYA - MALANG
| Main Author: | Andria, Fredi |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Bahasa: | eng |
| Terbitan: |
, 2001
|
| Subjects: | |
| Online Access: |
http://repository.sb.ipb.ac.id/831/1/r18_01-FrediAndria-cover.pdf http://repository.sb.ipb.ac.id/831/2/r18_02-FrediAndria-abstract.pdf http://repository.sb.ipb.ac.id/831/3/r18_03-FrediAndria-ringkasaneksekutif.pdf http://repository.sb.ipb.ac.id/831/4/r18_04-FrediAndria-daftarisi.pdf http://repository.sb.ipb.ac.id/831/5/r18_05-FrediAndria-pendahuluan.pdf http://repository.sb.ipb.ac.id/831/ |
| ctrlnum |
831 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.sb.ipb.ac.id/831/</relation><title>REVITALISASI PRODUK APEL OLAHAN DAN IMPLIKASINYA TERHADAP STRATEGI DAN BAURAN PEMASARAN PT KUSUMA SATRIA DINASASRI WISATAJAYA - MALANG</title><creator>Andria, Fredi</creator><subject>Manajemen Pemasaran</subject><description>The purposes of this study are : (1) to analyse the marketing 
strategy of procesed apple of PT. Kusuma Agrowisata; (2) to analyse the 
industry competitive's condition of procesed apple that produce by PT 
Kusuma Agrowisata; and (3) recommended marketing strategy and 
marketing mix alternatives that should be implement by PT Kusuma 
Agrowisata in order to achieve their mission - vission. All of these purpose 
is focus for marketing revitalization for PT Kusuma Agrowisata. 
This study uses industry competition analysis (Five Force's of 
Proter) with Delphi Technique and SWOT analysis. A marketing strategy 
and marketing mix would be formulated for all of procesed apple as a 
recommendation for PT Kusuma Agrowisata. 
</description><date>2001</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/831/1/r18_01-FrediAndria-cover.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/831/2/r18_02-FrediAndria-abstract.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/831/3/r18_03-FrediAndria-ringkasaneksekutif.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/831/4/r18_04-FrediAndria-daftarisi.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/831/5/r18_05-FrediAndria-pendahuluan.pdf</identifier><identifier> Andria, Fredi (2001) REVITALISASI PRODUK APEL OLAHAN DAN IMPLIKASINYA TERHADAP STRATEGI DAN BAURAN PEMASARAN PT KUSUMA SATRIA DINASASRI WISATAJAYA - MALANG. Masters thesis, Institut pertanian Bogor. </identifier><recordID>831</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview File:application/pdf File |
| author |
Andria, Fredi |
| title |
REVITALISASI PRODUK APEL OLAHAN DAN IMPLIKASINYA TERHADAP STRATEGI DAN BAURAN PEMASARAN PT KUSUMA SATRIA DINASASRI WISATAJAYA - MALANG |
| publishDate |
2001 |
| topic |
Manajemen Pemasaran |
| url |
http://repository.sb.ipb.ac.id/831/1/r18_01-FrediAndria-cover.pdf http://repository.sb.ipb.ac.id/831/2/r18_02-FrediAndria-abstract.pdf http://repository.sb.ipb.ac.id/831/3/r18_03-FrediAndria-ringkasaneksekutif.pdf http://repository.sb.ipb.ac.id/831/4/r18_04-FrediAndria-daftarisi.pdf http://repository.sb.ipb.ac.id/831/5/r18_05-FrediAndria-pendahuluan.pdf http://repository.sb.ipb.ac.id/831/ |
| contents |
The purposes of this study are : (1) to analyse the marketing
strategy of procesed apple of PT. Kusuma Agrowisata; (2) to analyse the
industry competitive's condition of procesed apple that produce by PT
Kusuma Agrowisata; and (3) recommended marketing strategy and
marketing mix alternatives that should be implement by PT Kusuma
Agrowisata in order to achieve their mission - vission. All of these purpose
is focus for marketing revitalization for PT Kusuma Agrowisata.
This study uses industry competition analysis (Five Force's of
Proter) with Delphi Technique and SWOT analysis. A marketing strategy
and marketing mix would be formulated for all of procesed apple as a
recommendation for PT Kusuma Agrowisata.
|
| id |
IOS3669.831 |
| institution |
Institut Pertanian Bogor |
| institution_id |
20 |
| institution_type |
library:university library |
| library |
Perpustakaan Sekolah Bisnis |
| library_id |
692 |
| collection |
Repositori Sekolah Bisnis IPB |
| repository_id |
3669 |
| subject_area |
Business/Bisnis Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| city |
BOGOR |
| province |
JAWA BARAT |
| repoId |
IOS3669 |
| first_indexed |
2016-11-17T00:05:22Z |
| last_indexed |
2016-11-17T00:05:22Z |
| recordtype |
dc |
| _version_ |
1763211578985938944 |
| score |
17.538404 |