Analisis Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan di Starbucks Coffee PVJ Bandung
Daftar Isi:
- This study aims to analyze the influence of the Quality of Customer Loyalty STARBUCKS Coffee PVJ Bandung. Where variable is a variable-variablel independent (X) consists of five dimensions namely tengible, reliability, responsive, assurance and emphaty. While the dependent variable (Y) is loyalty. Research using this survey method with simple regression analysis, where the test before some hypothetical research study that first test consists of test reliability and validity. Sampling of non-probability sampling method through purposively sampling. 150 researchers spread the questionnaire and the data collected and told by the only feasible to the questionnaire or 120 respondents. Samples are taken in community is the Maranatha Christian University Bandung who use the services or consume coffee at STARBUCKS Coffee PVJ Bandung. Results Adjusted R square is 0.193 means that the effect on the quality of customerloyalty in the Starbucks coffee of Bandung and the remaining 19.3% of 80.7% influenced by other factors.