Pengaruh Atribut Produk terhadap Niat Beli Konsumen pada Produk The Body Shop di Istana Plaza Bandung
| ctrlnum |
14260 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>Pengaruh Atribut Produk terhadap Niat Beli Konsumen pada Produk The Body Shop di Istana Plaza Bandung</title><creator>Lusiana, Lusiana (0652064)</creator><subject>HD28 Management. Industrial Management</subject><description>Consumer evaluate product attribute before buying product. The purpose of this 
research are for know consumer respond about The Body Shop’s product attribute, 
for know intention to buy toward The Body Shop product, and for know influence 
The Body Shop’s product attribute toward intention to buy. This research used causal 
research. Which used purposive sampling. Research conducted by distributing 
questionnaires to 100 The Body Shop’s consumer. This research used multiple 
regression. From research conducted, there are three variables influencing intention 
to buy which are product benefits, package and quality. It can be seen from the 
calculations by the multiple regression method showed that product attribute 
influencing consumer intention to buy of 57% and for the rest 43% influenced by 
other factors. But product benefit, package and quality influencing consumer 
intention to buy of 57,1% and for the rest 42,9% influenced by the other factors. And 
quality is the most influencing toward intention to buy of 42,1%. From the above 
conclusions, the author try to give advice in order that The Body Shop to give more 
attention about a consumer want, need and their expectation based on their life style 
so intention to buy toward The Body Shop’s product will increase.</description><date>2010</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><identifier>http://repository.maranatha.edu/14260/1/0652064_Abstract_TOC.pdf</identifier><type>Book:Book</type><identifier>http://repository.maranatha.edu/14260/2/0652064_Appendices.pdf</identifier><type>Book:Book</type><identifier>http://repository.maranatha.edu/14260/3/0652064_Chapter1.pdf</identifier><type>Book:Book</type><identifier>http://repository.maranatha.edu/14260/4/0652064_Chapter2.pdf</identifier><type>Book:Book</type><identifier>http://repository.maranatha.edu/14260/5/0652064_Chapter3.pdf</identifier><type>Book:Book</type><identifier>http://repository.maranatha.edu/14260/6/0652064_Chapter4.pdf</identifier><type>Book:Book</type><identifier>http://repository.maranatha.edu/14260/7/0652064_Conclusion.pdf</identifier><type>Book:Book</type><identifier>http://repository.maranatha.edu/14260/8/0652064_Cover.pdf</identifier><type>Book:Book</type><identifier>http://repository.maranatha.edu/14260/9/0652064_References.pdf</identifier><identifier> Lusiana, Lusiana (0652064) (2010) Pengaruh Atribut Produk terhadap Niat Beli Konsumen pada Produk The Body Shop di Istana Plaza Bandung. Undergraduate thesis, Universitas Kristen Maranatha. </identifier><relation>http://repository.maranatha.edu/14260/</relation><recordID>14260</recordID></dc>
|
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Lusiana, Lusiana (0652064) |
| title |
Pengaruh Atribut Produk terhadap Niat Beli Konsumen pada Produk The Body Shop di Istana Plaza Bandung |
| publishDate |
2010 |
| topic |
HD28 Management. Industrial Management |
| url |
http://repository.maranatha.edu/14260/1/0652064_Abstract_TOC.pdf http://repository.maranatha.edu/14260/2/0652064_Appendices.pdf http://repository.maranatha.edu/14260/3/0652064_Chapter1.pdf http://repository.maranatha.edu/14260/4/0652064_Chapter2.pdf http://repository.maranatha.edu/14260/5/0652064_Chapter3.pdf http://repository.maranatha.edu/14260/6/0652064_Chapter4.pdf http://repository.maranatha.edu/14260/7/0652064_Conclusion.pdf http://repository.maranatha.edu/14260/8/0652064_Cover.pdf http://repository.maranatha.edu/14260/9/0652064_References.pdf http://repository.maranatha.edu/14260/ |
| contents |
Consumer evaluate product attribute before buying product. The purpose of this
research are for know consumer respond about The Body Shop’s product attribute,
for know intention to buy toward The Body Shop product, and for know influence
The Body Shop’s product attribute toward intention to buy. This research used causal
research. Which used purposive sampling. Research conducted by distributing
questionnaires to 100 The Body Shop’s consumer. This research used multiple
regression. From research conducted, there are three variables influencing intention
to buy which are product benefits, package and quality. It can be seen from the
calculations by the multiple regression method showed that product attribute
influencing consumer intention to buy of 57% and for the rest 43% influenced by
other factors. But product benefit, package and quality influencing consumer
intention to buy of 57,1% and for the rest 42,9% influenced by the other factors. And
quality is the most influencing toward intention to buy of 42,1%. From the above
conclusions, the author try to give advice in order that The Body Shop to give more
attention about a consumer want, need and their expectation based on their life style
so intention to buy toward The Body Shop’s product will increase. |
| id |
IOS3452.14260 |
| institution |
Universitas Kristen Maranatha |
| institution_id |
45 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Kristen Maranatha |
| library_id |
530 |
| collection |
Maranatha Repository System |
| repository_id |
3452 |
| subject_area |
Ekonomi Kesehatan dan Kedokteran Program Komputer dan Teknologi Informasi |
| city |
BANDUNG |
| province |
JAWA BARAT |
| repoId |
IOS3452 |
| first_indexed |
2016-09-24T07:30:08Z |
| last_indexed |
2016-09-24T07:30:08Z |
| recordtype |
dc |
| _version_ |
1764511470707539968 |
| score |
17.13294 |