Preview: Pengaruh Brand Familiarity dan Sikap Skeptis pada Informasi Harga dalam Iklan terhadap Minat Beli Konsumen (Produk Shampoo Lifebuoy di Bandung)

Main Author:	Girambali, Girambali (0652063)
Format:	Thesis NonPeerReviewed Book
Terbitan:	, 2011
Subjects:	HD28 Management. Industrial Management
Online Access:	http://repository.maranatha.edu/14259/1/0652063_Abstract_TOC.pdf http://repository.maranatha.edu/14259/2/0652063_Appendices.pdf http://repository.maranatha.edu/14259/3/0652063_Chapter1.pdf http://repository.maranatha.edu/14259/4/0652063_Chapter2.pdf http://repository.maranatha.edu/14259/5/0652063_Chapter3.pdf http://repository.maranatha.edu/14259/6/0652063_Chapter4.pdf http://repository.maranatha.edu/14259/7/0652063_Conclusion.pdf http://repository.maranatha.edu/14259/8/0652063_Cover.pdf http://repository.maranatha.edu/14259/9/0652063_References.pdf http://repository.maranatha.edu/14259/