Analisis Pengaruh Kualitas Pelayanan terhadap Loyalitas Konsumen pada Gerai Giordano di Istana Plaza Bandung
Daftar Isi:
- This study aims to analyze the influence of the Quality of Customer Loyalty Giordano Istana Plaza Bandung. Where variable is a variable-variable independent (X) consist of five dimensions namely tangible, reliability, responsive, assurance, and emphaty. While the dependent variable (Y) is loyalty. Research using this survey method with simple regression analysis, where the test before some hypothetical research study that first test consist of test reliability and validity. Sampling of non-probability sampling method through purposively sampling. 100 researchers spread the questionnaire and the data collected and told by the only feasible to the questionnaire or 100 respondents. Samples are taken in community is the Maranatha Christian University Bandung who use the services or consume GIORDANO at Istana Plaza Bandung. Result Adjusted R Square is 0.464 means that the effect on the quality of customer loyalty in the GIORDANO of Bandung and the remaining 46.4% of 53.6% influenced by other factors.