PENGARUH DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi Kasus Konsumen Mobil Mitsubishi Xpander Di Cikupa Kab Tangerang)
| Main Author: | FACHLEVI, ADAM |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/3149/1/PENGARUH%20DESAIN%20PRODUK%2C%20DAN%20KUALITAS%20PRODUK%20TERHADAP%20KEPUTUSAN%20PEMBELIAN%20DENGAN%20MINAT%20BELI%20SEBAGAI%20VARIABEL%20INTERVE.pdf https://eprints.untirta.ac.id/3149/ https://feb.untirta.ac.id/ |
Daftar Isi:
- The purpose of this study was to determine the existence of Product Design and Product Quality on Purchasing Decisions with Purchasing Interest as an intervening variable. The analytical method used in this study is a quantitative method. The method of collecting data using a questionnaire with 80 respondents. The sampling technique used accidental sampling method with the criteria of respondents in the Consumer who had purchased a Mitsubishi Xpander car in Cikupa, Tangerang. The data used in this study are primary data. Data analysis using path analysis with SmatPLS3.0 program. The statistical test shows that the Product Design has a positive and significant effect on Purchasing Decisions, then Product Quality does not have a positive and significant effect on Purchasing Decisions, Buying Interests has a positive and significant effect on Purchasing Decisions. From the Indirect Effect of Buying Interests as an intervening variable capable of mediating the relationship between the influence of Product Design has a positive and significant effect on Purchasing Decisions then Buying Interest as an intervening variable is able to mediate the relationship between the influence of Product Quality on purchasing decisions with a positive and significant effect Keywords: Product Design, Product Quality, Buying Interest, Purchasing Decision.