PENGARUH DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi Kasus Konsumen Mobil Mitsubishi Xpander Di Cikupa Kab Tangerang)
| Main Author: | FACHLEVI, ADAM |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
|
| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/3149/1/PENGARUH%20DESAIN%20PRODUK%2C%20DAN%20KUALITAS%20PRODUK%20TERHADAP%20KEPUTUSAN%20PEMBELIAN%20DENGAN%20MINAT%20BELI%20SEBAGAI%20VARIABEL%20INTERVE.pdf https://eprints.untirta.ac.id/3149/ https://feb.untirta.ac.id/ |
| ctrlnum |
3149 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>https://eprints.untirta.ac.id/3149/</relation><title>PENGARUH DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi Kasus Konsumen Mobil Mitsubishi Xpander Di Cikupa Kab Tangerang)</title><creator>FACHLEVI, ADAM</creator><subject>HB Economic Theory</subject><description>The purpose of this study was to determine the existence of Product Design and 
Product Quality on Purchasing Decisions with Purchasing Interest as an 
intervening variable. 
The analytical method used in this study is a quantitative method. The 
method of collecting data using a questionnaire with 80 respondents. The 
sampling technique used accidental sampling method with the criteria of 
respondents in the Consumer who had purchased a Mitsubishi Xpander car in 
Cikupa, Tangerang. The data used in this study are primary data. Data analysis 
using path analysis with SmatPLS3.0 program. 
The statistical test shows that the Product Design has a positive and 
significant effect on Purchasing Decisions, then Product Quality does not have a 
positive and significant effect on Purchasing Decisions, Buying Interests has a 
positive and significant effect on Purchasing Decisions. From the Indirect Effect 
of Buying Interests as an intervening variable capable of mediating the 
relationship between the influence of Product Design has a positive and 
significant effect on Purchasing Decisions then Buying Interest as an intervening 
variable is able to mediate the relationship between the influence of Product 
Quality on purchasing decisions with a positive and significant effect 

Keywords: Product Design, Product Quality, Buying Interest, Purchasing 
Decision.</description><date>2019</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>https://eprints.untirta.ac.id/3149/1/PENGARUH%20DESAIN%20PRODUK%2C%20DAN%20KUALITAS%20PRODUK%20TERHADAP%20KEPUTUSAN%20PEMBELIAN%20DENGAN%20MINAT%20BELI%20SEBAGAI%20VARIABEL%20INTERVE.pdf</identifier><identifier> FACHLEVI, ADAM (2019) PENGARUH DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi Kasus Konsumen Mobil Mitsubishi Xpander Di Cikupa Kab Tangerang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA. </identifier><relation>https://feb.untirta.ac.id/</relation><recordID>3149</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
FACHLEVI, ADAM |
| title |
PENGARUH DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi Kasus Konsumen Mobil Mitsubishi Xpander Di Cikupa Kab Tangerang) |
| publishDate |
2019 |
| topic |
HB Economic Theory |
| url |
https://eprints.untirta.ac.id/3149/1/PENGARUH%20DESAIN%20PRODUK%2C%20DAN%20KUALITAS%20PRODUK%20TERHADAP%20KEPUTUSAN%20PEMBELIAN%20DENGAN%20MINAT%20BELI%20SEBAGAI%20VARIABEL%20INTERVE.pdf https://eprints.untirta.ac.id/3149/ https://feb.untirta.ac.id/ |
| contents |
The purpose of this study was to determine the existence of Product Design and
Product Quality on Purchasing Decisions with Purchasing Interest as an
intervening variable.
The analytical method used in this study is a quantitative method. The
method of collecting data using a questionnaire with 80 respondents. The
sampling technique used accidental sampling method with the criteria of
respondents in the Consumer who had purchased a Mitsubishi Xpander car in
Cikupa, Tangerang. The data used in this study are primary data. Data analysis
using path analysis with SmatPLS3.0 program.
The statistical test shows that the Product Design has a positive and
significant effect on Purchasing Decisions, then Product Quality does not have a
positive and significant effect on Purchasing Decisions, Buying Interests has a
positive and significant effect on Purchasing Decisions. From the Indirect Effect
of Buying Interests as an intervening variable capable of mediating the
relationship between the influence of Product Design has a positive and
significant effect on Purchasing Decisions then Buying Interest as an intervening
variable is able to mediate the relationship between the influence of Product
Quality on purchasing decisions with a positive and significant effect
Keywords: Product Design, Product Quality, Buying Interest, Purchasing
Decision. |
| id |
IOS3442.3149 |
| institution |
Universitas Sultan Ageng Tirtayasa |
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89 |
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library:university library |
| library |
Perpustakaan Universitas Sultan Ageng Tirtayasa |
| library_id |
598 |
| collection |
Repository Universitas Sultan Ageng Tirtayasa |
| repository_id |
3442 |
| subject_area |
Administrasi Negara dan Militer Akuntansi Arsitektur |
| city |
KOTA SERANG |
| province |
BANTEN |
| repoId |
IOS3442 |
| first_indexed |
2023-03-04T21:42:22Z |
| last_indexed |
2023-04-29T09:37:40Z |
| recordtype |
dc |
| _version_ |
1764503497933324288 |
| score |
17.538404 |