PENGARUH KUALITAS PRODUK KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN
| Main Author: | TRI ANDOYO, CATUR |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/2101/1/PENGARUH%20KUALITAS%20PRODUK%20KUALITAS%20PELAYANAN%20DAN%20CITRA%20MEREK%20TERHADAP%20KEPUASAN%20KONSUMEN.pdf https://eprints.untirta.ac.id/2101/ |
Daftar Isi:
- Catur Tri Andoyo / 143291 / Faculty of Economics and Business Department of Management / The Influence Of Product Quality Service Quality Brand Image Towards The Consumer Satisfaction (Study of Motorcycle Users Brand Yamaha by Student Faculty of Economics and Business University of Sultan Ageng Tirtayasa) / Under the guidance Dr. H. Djasuro Surya., M.Si and Mira Maulani Utami, SE., MM. This study aims to determine whether there is The Influence between Product Quality Service Quality Brand Image Towards The Consumer Satisfaction (Study of Motorcycle Users Brand Yamaha by Student Faculty of Economics and Business University of Sultan Ageng Tirtayasa) Variables used in this research is variable Product Quality Service Quality and brand image as independent variables, consumer satisfaction as dependent variables. This study uses a quantitative method by using descriptive and causal design. Data from all fourth variables was analyzed using SPSS version 20. The samples used in this study is 80 respondents. The result showed that Product Quality positive influence towards consumer satisfaction of Yamaha brand motorcycle users by FEB Untirta students. This is evident from the results of the t test values obtained thitung (3.5036) > ttabel (1.9913) then H1 accepted. That is a significant influence from product quality towards the consumer satisfaction. Service Quality positive influence towards the consumer satisfaction of Yamaha brand motorcycle users by FEB Untirta students. This is evident from the results of the t test values obtained thitung (2.933) > ttabel (1.9913) then H2 accepted. That is a significant influence from service quality towards the consumer satisfaction. Brand Image positive influence towards the consumer satisfaction of Yamaha brand motorcycle users by FEB Untirta students. This is evident from the results of the t test values obtained thitung (2.516) > ttabel (1.9913) then H3 accepted. That is a significant influence from brand image towards the consumer satisfaction.