PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN MENABUNG (Studi Kasus Nasabah Bank Muamalat Cabang Serang)
| Main Author: | Nugraha, Adi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/2026/1/PENGARUH%20KUALITAS%20PELAYANAN%2C%20KUALITAS%20PRODUK%2C%20DAN%20CITRA%20MEREK%20TERHADAP%20KEPUTUSAN%20MENABUNG%20%28Studi%20Kasus%20Nasabah%20Bank%20Muamalat%20Cabang%20Serang%29.pdf https://eprints.untirta.ac.id/2026/ |
Daftar Isi:
- Adi Nugraha / 5551110727 / Department of Management, Faculty of Economics and Business / University of Sultan Agung Tirtayasa / Influence the Quality of Service, Product Quality and Brand Image of the Saving Decison (a Case Study of Bank Costumers Muamalat Branch of Serang) / Under Guidance H. Sudendi, SE., M.M and Dr. Liza Mumtazah Damarwulan, SE., M.Si. This study aims to determine the effect quality of service, product quality and brand image on saving decision. Variables used quality of service (X1), product quality (X2) and brand image (X3) on saving decision (Y). This type of research is quantitative research surveys and questionnaires, sampling technique used is non-probability sampling method with number of 100 respondents. Variables used in the study is variable quality of service, product quality, and brand image are as independent variable, saving decision is as dependent. The analysis method used in this research is multiple linear regression. Result of this study shows the regression equation formed Y = 3,2 + 0,343 X1 + 0,256 X2 + 0,260 X3, which means that quality of service have the highest effect than other the two independent variables. Research data processing is done by using the tools of the program Statistical Package for the Social Sciences version 20 (SPSS). Simultaneously, the result shows that quality of service, product quality, and brand image variables the positive and significant effect on saving decision at Muamalat Bank branch of Serang.