PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN MENABUNG (Studi Kasus Nasabah Bank Muamalat Cabang Serang)
| Main Author: | Nugraha, Adi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/2026/1/PENGARUH%20KUALITAS%20PELAYANAN%2C%20KUALITAS%20PRODUK%2C%20DAN%20CITRA%20MEREK%20TERHADAP%20KEPUTUSAN%20MENABUNG%20%28Studi%20Kasus%20Nasabah%20Bank%20Muamalat%20Cabang%20Serang%29.pdf https://eprints.untirta.ac.id/2026/ |
| ctrlnum |
2026 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>https://eprints.untirta.ac.id/2026/</relation><title>PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK,
DAN CITRA MEREK TERHADAP KEPUTUSAN MENABUNG
(Studi Kasus Nasabah Bank Muamalat Cabang Serang)</title><creator>Nugraha, Adi</creator><subject>HB Economic Theory</subject><subject>HC Economic History and Conditions</subject><description>Adi Nugraha / 5551110727 / Department of Management, Faculty of 
Economics and Business / University of Sultan Agung Tirtayasa / Influence the
Quality of Service, Product Quality and Brand Image of the Saving Decison (a
Case Study of Bank Costumers Muamalat Branch of Serang) / Under Guidance H.
Sudendi, SE., M.M and Dr. Liza Mumtazah Damarwulan, SE., M.Si. 

This study aims to determine the effect quality of service, product quality 
and brand image on saving decision. Variables used quality of service (X1),
product quality (X2) and brand image (X3) on saving decision (Y). 

This type of research is quantitative research surveys and questionnaires, 
sampling technique used is non-probability sampling method with number of 100
respondents. Variables used in the study is variable quality of service, product
quality, and brand image are as independent variable, saving decision is as
dependent. The analysis method used in this research is multiple linear
regression. Result of this study shows the regression equation formed Y = 3,2 +
0,343 X1 + 0,256 X2 + 0,260 X3, which means that quality of service have the
highest effect than other the two independent variables. Research data processing
is done by using the tools of the program Statistical Package for the Social
Sciences version 20 (SPSS). 

Simultaneously, the result shows that quality of service, product quality, 
and brand image variables the positive and significant effect on saving decision at
Muamalat Bank branch of Serang.</description><date>2018</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>https://eprints.untirta.ac.id/2026/1/PENGARUH%20KUALITAS%20PELAYANAN%2C%20KUALITAS%20PRODUK%2C%20DAN%20CITRA%20MEREK%20TERHADAP%20KEPUTUSAN%20MENABUNG%20%28Studi%20Kasus%20Nasabah%20Bank%20Muamalat%20Cabang%20Serang%29.pdf</identifier><identifier> Nugraha, Adi (2018) PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN MENABUNG (Studi Kasus Nasabah Bank Muamalat Cabang Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA. </identifier><recordID>2026</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Nugraha, Adi |
| title |
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK,
DAN CITRA MEREK TERHADAP KEPUTUSAN MENABUNG
(Studi Kasus Nasabah Bank Muamalat Cabang Serang) |
| publishDate |
2018 |
| topic |
HB Economic Theory HC Economic History and Conditions |
| url |
https://eprints.untirta.ac.id/2026/1/PENGARUH%20KUALITAS%20PELAYANAN%2C%20KUALITAS%20PRODUK%2C%20DAN%20CITRA%20MEREK%20TERHADAP%20KEPUTUSAN%20MENABUNG%20%28Studi%20Kasus%20Nasabah%20Bank%20Muamalat%20Cabang%20Serang%29.pdf https://eprints.untirta.ac.id/2026/ |
| contents |
Adi Nugraha / 5551110727 / Department of Management, Faculty of
Economics and Business / University of Sultan Agung Tirtayasa / Influence the
Quality of Service, Product Quality and Brand Image of the Saving Decison (a
Case Study of Bank Costumers Muamalat Branch of Serang) / Under Guidance H.
Sudendi, SE., M.M and Dr. Liza Mumtazah Damarwulan, SE., M.Si.
This study aims to determine the effect quality of service, product quality
and brand image on saving decision. Variables used quality of service (X1),
product quality (X2) and brand image (X3) on saving decision (Y).
This type of research is quantitative research surveys and questionnaires,
sampling technique used is non-probability sampling method with number of 100
respondents. Variables used in the study is variable quality of service, product
quality, and brand image are as independent variable, saving decision is as
dependent. The analysis method used in this research is multiple linear
regression. Result of this study shows the regression equation formed Y = 3,2 +
0,343 X1 + 0,256 X2 + 0,260 X3, which means that quality of service have the
highest effect than other the two independent variables. Research data processing
is done by using the tools of the program Statistical Package for the Social
Sciences version 20 (SPSS).
Simultaneously, the result shows that quality of service, product quality,
and brand image variables the positive and significant effect on saving decision at
Muamalat Bank branch of Serang. |
| id |
IOS3442.2026 |
| institution |
Universitas Sultan Ageng Tirtayasa |
| institution_id |
89 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Sultan Ageng Tirtayasa |
| library_id |
598 |
| collection |
Repository Universitas Sultan Ageng Tirtayasa |
| repository_id |
3442 |
| subject_area |
Administrasi Negara dan Militer Akuntansi Arsitektur |
| city |
KOTA SERANG |
| province |
BANTEN |
| repoId |
IOS3442 |
| first_indexed |
2023-03-04T21:42:10Z |
| last_indexed |
2023-04-29T09:37:29Z |
| recordtype |
dc |
| _version_ |
1764503492069687296 |
| score |
17.538404 |