PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN DI HOTEL MAHADRIA SERANG
| Main Author: | Hermawan, Hermawan |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
https://eprints.untirta.ac.id/13783/1/PENGARUH%20KUALITAS%20PELAYANAN%20DAN%20PENETAPAN%20HARGA%20TERHADAP%20KEPUASAN%20KONSUMEN%20DI%20HOTEL%20MAHADRIA%20SER2.PDF https://eprints.untirta.ac.id/13783/ https://feb.untirta.ac.id |
Daftar Isi:
- The purpose of this study was to determine the effect of service quality and pricing of consumer satisfaction in Hotel Mahadria Serang. The analysis tool used was SPSS version 20. The method used in this research is descriptive and associative. The sample used in this study as many as 90 samples. Data obtained through questionnaires for validity and reliability. The results of this study indicate that the variables X1 effect on Y and X2 influence on Y. It can be seen through the results of t, ie t-test of the first hypothesis of 3.826> 1.987 t-table. Further t-test of the hypothesis of 3,060> 1,987 t-table. It shows the quality of service and pricing affects customer satisfaction. Known results of multiple regression equation Y = 13.619 + 0,300x1 + 0,241x2. While the coefficient of determination (kd) = 44.40%, it means that the contribution of service quality and pricing of consumer satisfaction in Hotel Mahadria Attack by 44.40% and the remaining 55.60% is explained by other factors not addressed in this study .