ANALISIS TIPE PENGARUH KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI KOMPLEKS PERUMAHAN REALESTAT DI KOTAMADYA DATI II MEDAN
| Main Author: | ENDANG SULISTYA RINI, 099511845 M |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 1998
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| Subjects: | |
| Online Access: |
http://repository.unair.ac.id/84960/1/KKB%20KK2%20TE%20146%2098%20RIN%20A%20abstrak.pdf http://repository.unair.ac.id/84960/5/KKB%20KK2%20TE%20146%2098%20RIN%20A%20full.pdf http://repository.unair.ac.id/84960/ http://lib.unair.ac.id |
Daftar Isi:
- The objective of this research was to identify the types of influence groups have on consumers in their purchasing of a house at real estate in Kotamadya Medan. In the term of the types of influence exerted by reference groups, there are utilitarian influence, value expressive influence and iformational influence.