PENGARUH PERCEIVED BRAND GLOBALNESS TERHADAP PERCEIVED BRAND QUALITY, BRAND ATTITUDE, PERCEIVED BRAND PRESTIGE DAN PURCHASE INTENTION PADA PRODUK EIGER YANG DIMODERASI OLEH CONSUMER ETHNOCENTRISM STUDI PADA MAHASISWA/I DISURABAYA
| Main Author: | ALI REZA DJIBRAN, 041311233279 |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2019
|
| Subjects: | |
| Online Access: |
http://repository.unair.ac.id/82396/1/B.%20159-19%20Dji%20p%20Abstrak.pdf http://repository.unair.ac.id/82396/2/B.%20159-19%20Dji%20p.pdf http://repository.unair.ac.id/82396/ http://lib.unair.ac.id |