Risk Aversion and Brand Loyalty: The Mediating Role of Brand Trust and Brand Affect on Samsung Smartphone Users in The Jakarta Area
| Main Author: | WELLI, WELLI |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
|
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/30393/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2014-0002 |
Daftar Isi:
- Risk Aversion and Brand Loyalty: The Mediating Role of Brand Trust and Brand Affect on Samsung Smartphone Users in The Jakarta Area - Risk aversion, brand trust, brand affect, brand loyalty, purchase loyalty, attitudinal loyalty, Samsung Smartphone.