Risk Aversion and Brand Loyalty: The Mediating Role of Brand Trust and Brand Affect on Samsung Smartphone Users in The Jakarta Area
| Main Author: | WELLI, WELLI |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
|
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/30393/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2014-0002 |
Internet
http://eprints.binus.ac.id/30393/http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2014-0002
Lokasi
| Koleksi | Binus University e-Thesis Repository |
|---|---|
| Gedung | Binus University Library and Knowledge Center |
| Institusi | Universitas Bina Nusantara |
| Kota | JAKARTA BARAT |
| Provinsi | DKI JAKARTA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |