COMPARISON OF MUSTIKA RATU SKIN MOISTURIZER CUSTOMER-BASED BRAND EQUITY (CBBE) FACTORS IN CLUSTERS BASED ON CONSUMER ETHNOCENTRISM
| Main Authors: | HANNA GARLINA, YOSSY, Aryanto, S.E., M.M., Rudy |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
|
| Online Access: |
http://eprints.binus.ac.id/27754/1/2012-2-00018-MN%20Abstrak001.pdf http://eprints.binus.ac.id/27754/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2013-2-00018-MN |
Daftar Isi:
- COMPARISON OF MUSTIKA RATU SKIN MOISTURIZER CUSTOMER-BASED BRAND EQUITY (CBBE) FACTORS IN CLUSTERS BASED ON CONSUMER ETHNOCENTRISM -