The Effect of 7P Marketing Mix, Customer Satisfaction, and Emotional Bonding to Brand Loyalty (Study on Sriwijaya Air)
| Main Author: | KOSASIH, LEONARDO |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/26566/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=TS-R-2013-0089 |
Daftar Isi:
- The Effect of 7P Marketing Mix, Customer Satisfaction, and Emotional Bonding to Brand Loyalty (Study on Sriwijaya Air) - 7P Marketing Mix, Tingkat Kepuasan Pelanggan, Ikatan Emosional, dan Brand Loyalty