Pengaruh Krisis Ekonomi Terhadap Perilaku Konsumsi
| Main Author: | Cecilia, Cecilia |
|---|---|
| Format: | Article PeerReviewed |
| Terbitan: |
Binus University
, 2003
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/16036/ http://library.binus.ac.id/Collections/journal_detail.aspx?subject=13&volnoed=Volume 11 / Nomor 2 / Juni 2003&title=Pengaruh Krisis Ekonomi Terhadap Perilaku Konsumsi |
Daftar Isi:
- Consumers are reining in spending and trying to maximize the value of every money. The net result is that price has become a bigger concern. Consumers are no longer willing to pay a premium for a brand name if they don’t see a tangible defference between a well-known item and other product alternatives.