Pengaruh Krisis Ekonomi Terhadap Perilaku Konsumsi

Main Author: Cecilia, Cecilia
Format: Article PeerReviewed
Terbitan: Binus University , 2003
Subjects:
Online Access: http://eprints.binus.ac.id/16036/
http://library.binus.ac.id/Collections/journal_detail.aspx?subject=13&volnoed=Volume 11 / Nomor 2 / Juni 2003&title=Pengaruh Krisis Ekonomi Terhadap Perilaku Konsumsi
ctrlnum 16036
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format Journal:Article
Journal
PeerReview:PeerReviewed
PeerReview
author Cecilia, Cecilia
title Pengaruh Krisis Ekonomi Terhadap Perilaku Konsumsi
publisher Binus University
publishDate 2003
topic Accounting and Computer Science
url http://eprints.binus.ac.id/16036/
http://library.binus.ac.id/Collections/journal_detail.aspx?subject=13&volnoed=Volume 11 / Nomor 2 / Juni 2003&title=Pengaruh Krisis Ekonomi Terhadap Perilaku Konsumsi
contents Consumers are reining in spending and trying to maximize the value of every money. The net result is that price has become a bigger concern. Consumers are no longer willing to pay a premium for a brand name if they don’t see a tangible defference between a well-known item and other product alternatives.
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