PENGARUH PERCEIVED VALUE, BRAND TRUST, BRAND AFFECT, TERHADAP BRAND LOYALTY STUDI PADA MEREK PRODUK KECANTIKAN PONDS
| Main Author: | J KAMIL, CATHERINE |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2011
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/10177/1/ABSTRAK_11-10.pdf http://eprints.binus.ac.id/10177/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=TS-R-2011-0010 |
Daftar Isi:
- PENGARUH PERCEIVED VALUE, BRAND TRUST, BRAND AFFECT, TERHADAP BRAND LOYALTY STUDI PADA MEREK PRODUK KECANTIKAN PONDS - Produk kecantikan, customer perceived value, brand trust, brand affect, brand loyalty