Strategic marketing.-- Ed.6
| Main Author: | CRAVENS, David W (-) |
|---|---|
| Format: | Book |
| Bahasa: | eng |
| Terbitan: |
Boston
Irwin McGraw-Hill
, 2000
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| Subjects: |
| Physical Description: |
xvi, 752 p.; bib.; ill.; ind.; 24 cm |
|---|---|
| ISBN: |
9780071169417 |