APA Citation

CRAVENS, D. W. (2000). Strategic marketing.-- Ed.6. Boston: Irwin McGraw-Hill.

Chicago Style Citation

CRAVENS, David W. Strategic Marketing.-- Ed.6. Boston: Irwin McGraw-Hill, 2000.

MLA Citation

CRAVENS, David W. Strategic Marketing.-- Ed.6. Boston: Irwin McGraw-Hill, 2000.

Warning: These citations may not always be 100% accurate.