ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMILIHAN LOKASI TERHADAP KESUKSESAN USAHA JASA (STUDI PADA USAHA JASA MIKRO-KECIL DI SEKITAR KAMPUS UNDIP PLEBURAN)
| Main Authors: | PRATIWI, Azizah, KAMAL, Mustofa |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Terbitan: |
, 2010
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| Subjects: | |
| Online Access: |
http://eprints.undip.ac.id/23203/1/Microsoft_Word_-_analisis_faktor-faktor_yang_mempengaruhi_pemilihan_lokasi_usaha.pdf http://eprints.undip.ac.id/23203/ |
| ctrlnum |
23203 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>ANALISIS FAKTOR-FAKTOR YANG
MEMPENGARUHI PEMILIHAN
LOKASI TERHADAP KESUKSESAN
USAHA JASA (STUDI PADA USAHA
JASA MIKRO-KECIL DI SEKITAR
KAMPUS UNDIP PLEBURAN)</title><creator>PRATIWI, Azizah</creator><creator>KAMAL, Mustofa</creator><subject>HC Economic History and Conditions</subject><description>This study aims to examine the influence of the choice of location for
business success on a small micro-business services around campus Undip Pleburan.
Based on the literature, there are many factors that influence the choice of business
location. However, location decisions are often depends on the type of business, retail
business and professional services, the strategy used to focus on maximizing revenue.
The main reason of differences in the choice of location is the discrepancy between
the needs of each business. A good location is an individual matter when stated
simply, "everything depends" on the needs of each business.
This study used data obtained directly from the field, namely by direct
observation, interviews, and by giving questionnaires to the owners of small microbusiness
services around campus Undip Pleburan. Sampling was proportional
sampling method and analytical methods used in this study are multiple regression
models.
The results showed that proximity to infrastructure, business environment,
and the cost of location has positive and significant impact on business success. The
results also show the value of adjusted R2 of 66%. F test results showed a small
micro-services business that was around campus Undip Pleburan, the independent
variables together significantly influence the dependent variable. Of the three
independent variables is the variable cost locations that have the greatest influence
than the other two variables. Therefore, in choosing their business location business,
owners should pay more attention to the costs to be incurred in obtaining the location
of his business.</description><date>2010-08</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><identifier>http://eprints.undip.ac.id/23203/1/Microsoft_Word_-_analisis_faktor-faktor_yang_mempengaruhi_pemilihan_lokasi_usaha.pdf</identifier><identifier>PRATIWI, Azizah and KAMAL, Mustofa (2010) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMILIHAN LOKASI TERHADAP KESUKSESAN USAHA JASA (STUDI PADA USAHA JASA MIKRO-KECIL DI SEKITAR KAMPUS UNDIP PLEBURAN). Undergraduate thesis, UNIVERSITAS DIPONEGORO.</identifier><relation>http://eprints.undip.ac.id/23203/</relation><recordID>23203</recordID></dc>
|
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview File:application/pdf File |
| author |
PRATIWI, Azizah KAMAL, Mustofa |
| title |
ANALISIS FAKTOR-FAKTOR YANG
MEMPENGARUHI PEMILIHAN
LOKASI TERHADAP KESUKSESAN
USAHA JASA (STUDI PADA USAHA
JASA MIKRO-KECIL DI SEKITAR
KAMPUS UNDIP PLEBURAN) |
| publishDate |
2010 |
| topic |
HC Economic History and Conditions |
| url |
http://eprints.undip.ac.id/23203/1/Microsoft_Word_-_analisis_faktor-faktor_yang_mempengaruhi_pemilihan_lokasi_usaha.pdf http://eprints.undip.ac.id/23203/ |
| contents |
This study aims to examine the influence of the choice of location for
business success on a small micro-business services around campus Undip Pleburan.
Based on the literature, there are many factors that influence the choice of business
location. However, location decisions are often depends on the type of business, retail
business and professional services, the strategy used to focus on maximizing revenue.
The main reason of differences in the choice of location is the discrepancy between
the needs of each business. A good location is an individual matter when stated
simply, "everything depends" on the needs of each business.
This study used data obtained directly from the field, namely by direct
observation, interviews, and by giving questionnaires to the owners of small microbusiness
services around campus Undip Pleburan. Sampling was proportional
sampling method and analytical methods used in this study are multiple regression
models.
The results showed that proximity to infrastructure, business environment,
and the cost of location has positive and significant impact on business success. The
results also show the value of adjusted R2 of 66%. F test results showed a small
micro-services business that was around campus Undip Pleburan, the independent
variables together significantly influence the dependent variable. Of the three
independent variables is the variable cost locations that have the greatest influence
than the other two variables. Therefore, in choosing their business location business,
owners should pay more attention to the costs to be incurred in obtaining the location
of his business. |
| id |
IOS2852.23203 |
| institution |
Universitas Diponegoro |
| institution_id |
69 |
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library:university library |
| library |
Perpustakaan Universitas Diponegoro |
| library_id |
485 |
| collection |
Diponegoro University Institutional Repository |
| repository_id |
2852 |
| city |
SEMARANG |
| province |
JAWA TENGAH |
| repoId |
IOS2852 |
| first_indexed |
2016-09-15T18:15:05Z |
| last_indexed |
2016-09-22T21:00:59Z |
| recordtype |
dc |
| _version_ |
1765880850538299392 |
| score |
17.13294 |